To Encourage Drivers to Fix Defects, Honda Turns to Advertising
Approximately 6.2 million Honda vehicles have been recalled for defects in the air bag inflation systems manufactured by the Takata Corporation. But only about 14 percent of those vehicles have visited Honda dealerships to have the potentially deadly defect fixed, according to a recent article in The New York Times.
To encourage Honda owners to get their vehicles fixed, Honda has announced plans to launch an ad campaign. The campaign will use a combination of newspaper, radio, and social media messaging to remind Honda drivers of the potential problem and encourage them to get it fixed – before more injuries or another death results.
The problem is in the inflater used in the air bag system. Under certain conditions, the inflater can explode, causing serious injuries or death to anyone riding in the vehicle. To date, the defective inflaters have been confirmed as the cause of at least six deaths to Honda passengers and drivers.
The ad campaign will focus on 11 U.S. states and territories known for high-humidity weather, which Honda says may increase the risk of the inflaters exploding. It will remind drivers of the need to get their vehicles fixed. In many states, repairs have been delayed as Honda dealerships have faced difficulties getting the necessary parts. Some owners have waited weeks or months for the parts and time available to have the critical repairs made. Honda has reaffirmed its commitment to getting repairs completed more quickly.
Experienced Oklahoma personal injury lawyers like the team at Maples, Nix & Diesselhorst encourage Honda owners to get their vehicles fixed as quickly as possible, and to seek help if they have been injured by a defective vehicle part.
- Auto Accident
- Auto Accident Wrongful Death
- Bus Crash
- Car Accident Death
- Car Accident Injury
- Dangerous Products
- Distracted Driver
- Firm News
- Insurance/Bad Faith
- Intersection Accidents
- Law & Information
- Local Places and Events
- Motorcycle Accident
- Pedestrian Accident
- Product Liability
- Rideshare Accidents
- Toyota Recall
- Truck Collision
- Uninsured Motorist Accident
- Wrongful Death
- All About Moped and Scooter Accidents
- Can a Car Accident Make Me Lose My Driver’s License?
- Car Care Awareness Month Tips
- It’s Always Distracted Driving Month!
- The Dangers of Emotional Driving
Don’t Wreck Twice
You’ve Already Wrecked Your Car, Now DON’T Wreck Your Case! Get your FREE instant download to learn EXACTLY what you need to do so that you don’t wreck twice!Download Now