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blog Product Liability To Encourage Drivers to Fix Defects, Honda Turns to Advertising

To Encourage Drivers to Fix Defects, Honda Turns to Advertising

By Car Accident Help on March 17, 2015

Approximately 6.2 million Honda vehicles have been recalled for defects in the air bag inflation systems manufactured by the Takata Corporation. But only about 14 percent of those vehicles have visited Honda dealerships to have the potentially deadly defect fixed, according to a recent article in The New York Times.

To encourage Honda owners to get their vehicles fixed, Honda has announced plans to launch an ad campaign. The campaign will use a combination of newspaper, radio, and social media messaging to remind Honda drivers of the potential problem and encourage them to get it fixed – before more injuries or another death results.

The problem is in the inflater used in the air bag system. Under certain conditions, the inflater can explode, causing serious injuries or death to anyone riding in the vehicle. To date, the defective inflaters have been confirmed as the cause of at least six deaths to Honda passengers and drivers.

The ad campaign will focus on 11 U.S. states and territories known for high-humidity weather, which Honda says may increase the risk of the inflaters exploding. It will remind drivers of the need to get their vehicles fixed. In many states, repairs have been delayed as Honda dealerships have faced difficulties getting the necessary parts. Some owners have waited weeks or months for the parts and time available to have the critical repairs made. Honda has reaffirmed its commitment to getting repairs completed more quickly.

Experienced Oklahoma personal injury lawyers like the team at Maples, Nix & Diesselhorst encourage Honda owners to get their vehicles fixed as quickly as possible, and to seek help if they have been injured by a defective vehicle part.

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Attorney L. Ray Maples II wrote Don't Wreck Twice with the intent of offering guidance and information to vehicle wreck victims. The book provides answers to some of the most important and frequently asked questions following an Oklahoma vehicle collision, which will be an invaluable resource to those involved in auto accidents.